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Gildas Duchesne I Paris I
En français I
En español I
Contact
Master in Business Administration, MBA, Concordia University, Montreal, Canada, 2004
Aims: A marketing position in an international company. Consulting and foreign operations are my main areas of interest.
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EXPERIENCE
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LSF network
Paris
2004 – Present |
Director of Interactive Media Properties, Europe (United Kingdom, France, Spain, Deutschland).
Coordinated sales and marketing efforts as well as oversaw the development of new products. Responsible for media sales activity in the following European markets: France, UK and Spain. Negotiated and managed global advertising agency accounts. Ensured clients of achieveing optimal value by building brand awareness, lead generation, prospect conversion, customer acquisition, and customer retention and penetration.
Managed Internet affiliation programs with customers, suppliers, and other potential partners. Developed new products for Spanish and German markets, developed and optimized the actual sites (luckysurf.fr and luckysurf.co.uk) . Spearheaded successful product launches, resulting in added revenue of more than $ 300,000 in just twelve months.
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2002 - 2004 |
Senior consultant.
Managed natural and paid search engine marketing programs, affiliate networks and media buying. Accounts managed: UCB, CSF, Auto-IES, Cité de la Musique, Agmf-Gpm.. |
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24pm
Paris
1999 - 2002
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Co-founder and Director of Marketing.
Broad scope of responsibilities ranging from marketing, strategic planning and market positioning, budgeting and expense control, financial reporting, business and partnerships development, key account management & retention, pricing to staff recruitment, development and motivation. |
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Experian
La Défense (92)
1997 – 1999
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Senior Web Marketer.
Responsible for content/community management, at the same time insured a buiness development role by developing various partnerships. Implemented B2B/B2C markting programs and pursued PR campaigns. |
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Europ Assistance
Gennevilliers (92)
1997
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Client Services department.
Primary hotline of Infonie's French provider. Technical support for subscribers with problems. Member of the switchboard team. |
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Cybion
Paris
1994 - 1995 |
Co-creator of the internet business intelligence offer.
.Expert in information search on the Internet: use of search engines and intelligent agents. "Internet and its applications" trainee programme, presentation of the scope and constraints of Internet for managers. |
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Six Quatre Deux
Communication Boulogne (92)
1994 -1995
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Client development and relationship management, in charge of multimedia development.
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France OnLine
Los Angeles, USA
1994
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In charge of the development of the company’s business activities and the promotion of the site.
French travel information site for American people. |
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French Trade
Commission
Los Angeles, USA 1994
Bogota, Colombia 1993
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Pragmatic market studies and marketing potential for French companies seeking foreign distribution. |
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EDUCATION |
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2003 - 2004 |
Executive MBA. Concordia University Canada (AACSB accreditation). |
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1991-1993 |
Business School E.A.D. Paris. Marketing, International Business. |
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1990 |
University of Nanterre, Economic Science Degree. |
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SKILLS |
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Software |
Office suite, Photoshop, Xpress, Office, POM, JMP. |
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Internet |
Realmedia Open Advertiser, TradeDoubler MediaToolbox, Overture, Adwords, Espotting, Web (HTML, javascript, Perl, PHP), mail, ftp, weblogs, forums, search engines, intelligent agents. |
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English |
Fluent (TOEIC score : 810) |
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French |
Mother tongue. |
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Spanish |
Fluent (lived 5 years in Colombia). |
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ADDITIONAL INFORMATION |
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Consulting and creation of professional and personal sites: a forecasting magazine Futuribles, a Non Profit Organization Enfants du Cambodge, Pax Christi. |
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International outlook, schooling in numerous countries: Ethiopia, Morocco and Colombia. Work experience in the United States. |
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